AW promotion
Lifestyle conservation brand That Gorilla Brand and menswear label Percival Menswear are excited to host their inaugural London Community Run on the morning of Saturday September 21.
Kicking off at 8:00am from Percival’s Soho store, participants will enjoy a leisurely 5km run through the vibrant streets of London’s Soho, followed by a relaxing cool-down back at the store with coffee, pastries, and exclusive collaborative merchandise for all attendees.
That Gorilla Brand stands at the intersection of premium fashion and purpose, with each item sold contributing to the protection of endangered gorillas. A portion of every sale goes towards vital conservation efforts, from educating local communities to supporting rangers who safeguard the gorilla’s natural habitat.
This is a unique opportunity to come together, stay active, and support That Gorilla Brand’s mission to protect the endangered mountain gorilla.
Water sanitation project (That Gorilla Brand)
Leo Gripari, CEO and co-founder of That Gorilla Brand, said: “We’re thrilled to partner with Percival Menswear for our first Community Run in the heart of London. It’s a great opportunity for people to come together, enjoy some fresh air, and contribute to a cause that’s incredibly close to our hearts – the preservation of the endangered mountain gorilla. Every step we take in this run represents our commitment to conservation and making a real impact.”
Terry Donovan, head of marketing, Percival Menswear, said: “We’re excited to welcome our community to experience the vibrant energy of Soho while supporting a cause that transcends fashion. It’s not just about the run—it’s about creating an experience that leaves a lasting impact.”
Sign up through the Eventbrite link for FREE today while ticket availability lasts.
» Subscribe to AW magazine here, check out our new podcast here or sign up to our digital archive of back issues from 1945 to the present day here
The post That Gorilla Brand and Percival Menswear host London community run appeared first on AW.